Yoel Samoun

👨‍💻 About the project

Meet Netreal, your ultimate solution for conquering the complexities of the real estate market! With Netreal, you’ll discover a seamless blend of innovative features tailored to your needs.

Stfalcon company partnered with Netreal to create an innovative real estate project. This unique venture combines real estate features with social media elements to enhance user engagement and interest.

Role

UX Research

UI Design

Tools

Figma

Team

Teamwork Stfalcon

Year

2019

🙇🏻 The problem

The US real estate market faces challenges like keeping accurate property data, ensuring privacy in transactions, and staying competitive with unique features. There’s also a financial challenge due to the high cost of acquiring leads for agents and users. The absence of dedicated social media platforms for real estate makes it difficult to build meaningful connections. Adhering to regulations and adapting to evolving technology add complexity to the landscape.

🙋🏻‍♂️ Solution

Netreal offers a comprehensive solution for US real estate needs. It provides cost-effective marketing tools to effectively reach potential buyers while connecting users seamlessly with skilled agents for a smooth selling process. The platform ensures real-time data accessibility, keeping users informed about market insights across the US. Moreover, Netreal serves as a social interaction hub, enabling effortless engagement through chats, live stories, and direct communication with top agents, streamlining property search and transactions for a hassle-free experience
🕵🏻

I performed a thorough examination of competing Real Estate apps to grasp the current landscape of available market solutions. Furthermore, I conducted extensive research into apps facilitating properties purchases.

Zillow

This application offers listings, 3D tours, and easy self-tours for Zillow-owned properties. Users can search with filters & maps.

Realtor.com

Realtor.com streamlines your search with filters, maps, and 3D tours matching your preferences. Collaborate, get alerts, and research easily for your perfect home.

Trulia

Access a personalized home search with customizable maps and filters to pinpoint your ideal neighborhood and property type.

👩🏼‍🚀 Market analysis

  • The majority of apps featured with map and filters.
  • Simplicity and clarity defined the search process of properties across most apps.
  •  All apps provide a tool to search and are not a social media.
  • Several apps offered 3d tours and possibility to create ads
🔎

In order to identify potential target users, I engaged in casual interviews with individuals and real agent between the ages of 18 and 60 who using at least one Real Estate App.

🤷🏼‍♂️ Pain points

Real estate apps face challenges with data accuracy, intricate interfaces, and a lack of personalized recommendations. The absence of a social hub can result in users missing important connections, impacting their overall satisfaction. Additionally, the high cost of promoting a property on real estate platforms poses a significant pain point for users. A lack of seamless connections with agents may cause delays in transactions. Addressing transaction security and privacy concerns is crucial for ensuring a positive user experience in the realm of real estate applications.

👩🏻‍💼 Persona

Name: Alone
Age: 34
Occupation: Marketing Specialist

Background: Alone is a determined individual with a keen interest in real estate. Having experienced challenges in both selling his current apartment and purchasing a new one in Miami, he’s actively seeking solutions through mobile applications. However, his journey has been marked by frustration due to the lack of suitable apps catering to his specific needs.

Challenges: Alone seeks an app prioritizing social interaction, enabling connections for advice and insights. He values direct communication with agents, needing swift access to property details and negotiation channels. Real-time data accessibility is crucial, but lacking in many apps, hindering his market awareness. Finding a competent representative proves challenging, impacting his apartment’s sale. Additionally, he desires cost-effective marketing tools for reaching potential buyers efficiently.

🔬

👇 Key Features:

  •  Cost-Effective Marketing: Promote your property affordably and effectively to reach potential buyers.
  •  Finding Competent Representatives: Easily connect with skilled agents for a smooth selling process.
  • Real-Time Data Accessibility: Stay informed with up-to-date market insights covering properties across the US.
  • Social Interaction Hub: Engage effortlessly through chat, live stories, and direct communication with top agents. Simplify your property search and transactions with Netreal.
🔎
Primary task flow

📱 Primary Task Flow

Users launches the app and can scroll to see all MLS listings, videos, and images related to real estate. Users can select a post, view the property description, and send messages.

Secondary Task Flow

📲 Secondary Task Flow

This secondary task flow is a map that allow users to founds properties in the area of their choices. Map have features such as draw, search from filters, add amenities & apply differents view of the map.

Login Screen flow

📲 Login Screen flow

This is the login process to use the app. It is not mandatory, as users can skip the registration step, but certain actions will be limited in the app.

Filters and searchs screen

📏 Filters and searchs screen

Here are a few samples of filter types inside the Netreal app.

Comment and Notification screen
Create a story flow

🤳 Create a story flow

Users can easily create a story. They can post photos and videos by following these steps.

Quiz types

❓ Quiz types

In some property descriptions, users may want to improve the area and will be requested to fill out a quiz.

Messages screen

💬 Messages screen

Users can send messages to each other, and they can also interact with emoticons.

Photos and videos - property view

📷 Photos and videos - property view

These two views are displayed when you click on a property. Users can view videos or images of the property.

Create a group

👥 Create a group

Users have the ability to create a group or follow interesting groups. Additionally, they can post content.

 
Property area & Calculator

🗺️ Property area & Calculator

Users can review details about the property area, including the locations of schools, underground services, crime statistics, and more. Additionally, users can check the payment methods to determine affordability.

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