Easybooking - Yoel samoun UI UX DESIGNER

👨‍💻 About the project:

All this story begin in 2017, my ex-girlfriend, who works as a manicurist, used to spend two hours each day managing booking’s clients on WhatsApp. To make things easier for her, I decided to create an app that will resolve her issue.
This was my first project in UI/UX Going through design and research. The project was released to app store and play store succefuly.
This project gived to me a good expericence, working with a developer team (Jira & slack) improving my design skill and explaning the logic of the app for each new version made.

Role

UX Research

UI Design

Tools

Figma

Team

Teamwork

Year

2017

🙇🏻 The problem

Not having a booking app can be a hassle, making people wait longer and causing disorganization in managing resources. It becomes harder to plan appointments without a digital system, possibly leaving customers unhappy. Accessing appointment details becomes limited, making it tough to make informed choices, and keeping records manually can create organizational issues. Using a booking app not only makes things smoother but also makes customers happier and businesses more efficient.

🙋🏻‍♂️ The solution

Introducing an appointment app transforms customer experiences, eliminating long queues, time inefficiency, and store overcrowding. Streamlined bookings and efficient resource management help businesses thrive, improving both customer satisfaction and staff productivity. Embracing this technology resolves planning challenges and enhances a store’s reputation, creating a positive and efficient environment for all.

🕵🏻

I performed a thorough examination of competing bookings apps available in the market . Furthermore, I conducted extensive research for discover features.

Planity

An application offering booking stores.Users can cancel or book to the store located in the app.

Itor

This application offers comprehensive design.Users have to type the name of the salon.

SetTime Partner

An app serving for add manually booking, customers cannot book themself. Only owner of the store can manage clients.

👩🏼‍🚀 Market analysis

The majort part of booking Apps have Real-Time booking Notications.
Severals apps offered solutions to purchase products.
All booking apps required subscription for open a store.
Booking apps have smart algorithm for optimal slot management.
Severals apps display only one store and others provides location-based store display

🔎

In order to identify potential target users, I engaged in casual interviews with stores owner and individual between the ages of 22 and 45 who are using atleast one booking application.

🤷🏼‍♂️ Pain points

Users often encounter frustration due to the app’s intricate navigation, highlighting a confusing and non-user-friendly interface. Reported problems encompass challenges in registration, unclear booking processes, and difficulty navigating unfriendly apps. Store owners, too, express frustration over expensive subscription fees, diminishing the app’s accessibility. Furthermore, the inconvenience is compounded by challenges in canceling bookings and easily locating stores for reservations.

👩🏻‍💼 Persona

Persona: Katie

Age: 28
Occupation: Marketing Executive
Interests: Skincare, Beauty, Technology
Goal: Seeking convenient and efficient scheduling for her bi-weekly facial treatments at a cosmetic store.

Background: Katie, a young and dynamic marketing executive, values her skincare routine and invests time in regular facial treatments every two weeks. She’s tech-savvy and appreciates the ease and convenience of modern solutions. Her frustration lies in the store’s unreliable phone response, hindering her ability to schedule appointments promptly. She desires a flexible solution that allows her to book or cancel appointments at her convenience.

Challenges:

Inconsistent phone responses from the cosmetic store.
Difficulty in promptly scheduling her facial treatments due to the lack of responsiveness.
Desires flexibility and control over her appointment bookings.

Desired Solution: Katie seeks a booking application that offers convenience, allowing her to schedule, modify, or cancel her facial treatment appointments effortlessly. She prefers the flexibility of managing her bookings independently, eliminating the hassle of waiting for a phone response. A user-friendly app that guarantees real-time booking and cancellation options would significantly enhance her experience, providing the control she desires over her skincare regimen.

🔬

👇 Key Features:

Affordable Subscription:
Cost-effective model for store owners, encouraging more businesses to join, diversifying options, and fostering a robust app ecosystem.
Flexible Booking:
Allows customers to book anytime, catering to varying schedules, enhancing satisfaction, and boosting app engagement.
Easy Appointment Cancellation:
Simplifies appointment cancellations for user convenience, improving the overall experience and aiding effective schedule management.
Location-Based Store Display:
Displays nearby stores, improving accessibility, encouraging local patronage, and supporting local businesses.
Real-Time Booking Notifications:
Instant notifications keep users updated, reducing no-shows, and enhancing the overall booking experience.
Smart Slot Management:
Implements a smart algorithm for optimal slot management, preventing wasted time slots and maximizing store productivity.

🤷🏼‍♂️ Primary Task Flow

The user accessed the Easybooking app and navigated to the store page. The user then clicked the Book Services button, selected the desired services, chose a suitable time slot, and finalized the booking.